Precision is key for ALD, the frontrunner in innovative vehicle leasing

ALD Automotive driving into the future with precision on wheels

ALD Automotive driving into the future with precision on wheels
Elly Schietse
Feb 14, 2023

ALD Automotive Luxembourg, a frontrunner in innovative vehicle leasing, partners with Fleetback and Pozyx to adopt a flexible solution that provides real-time visibility on their vehicles. The system helps ALD Automotive to gain efficiency and to quickly locate the exact parking spot of over 1,000 cars.

The starting point

In 2020, ALD Automotive, the leader in vehicle leasing and fleet management in Luxembourg, kicked off a new project, driven by their need to know the exact location of each of their over 1,000 vehicles in their 25,000 square meters Car Centre in real-time.
ALD Automotive contacted Fleetback for a Real-Time Locating System.

What was the goal of the project?

Gaëtan Demande is Improvement and Quality Manager at ALD Automotive Luxembourg and heads the technology innovation projects. He describes the goal of the project and his expectations:

ALD Automotive needed a solution to quickly locate cars. Precision was the key requirement. On average, we have more than 800 cars in our facility and we easily register several hundreds of movements every day. You can imagine it is a logistics nightmare to follow the car when it enters the workflow for cleaning, maintenance, or repair. And once completed, it becomes a challenge to locate the cars in our vast parking lot. Our people lose a lot of time searching for parked cars. We needed accurate location information and we needed real-time information. We had looked at a location tracking solution before, based on Bluetooth, but that did not nearly provide the accuracy we were looking for.

Said Gaëtan Demande

Fleetback and Pozyx put their best wheels forward

Fleetback teamed up with Pozyx to develop a solution for the automotive industry and has added car tracking in parking lots to obtain real-time information about where cars are located. Pozyx tags are placed on or inside the cars and become visible in the web application developed for ALD Automotive. The application pinpoints the exact location of the tag, and hence the car, on a map. The guesswork is over. ALD Automotive employees no longer have to spend time and live frustration searching for cars in the vast parking lot. What’s more, Pozyx’s RTLS system based on ultra-wideband (UWB) provides decimeter-precise positioning data that was integrated into the Fleetback app.

The combined solution brings increased efficiency and productivity based on these 6 benefits:

  • Pinpoints the exact location of vehicles in the building or at the parking lot, ALD Automotive never has to search for parked cars again
  • Supports a vast number of cars and scales to sustain seasonal peaks or as the business grows
  • Accelerates car collection procedures, fully handled by the truck drivers without ALD Automotive employee intervention
  • Provides accurate and real-time car availability data and metrics for both operations and accounting
  • Facilitates the automated and precise inventory count at the end of every month
  • Optimizes car parking capacities and associated costs

Learn more about the  Pozyx partnership with Fleetback.

Innovation fuels excellence

Ashmat Parwany, Software Engineer at Fleetback for the ALD Automotive project, said,

It is part of our company culture for Fleetback to be ahead of innovation. We partnered with Pozyx to create a precise workflow for ALD Automotive, so that they can easily and maybe even more importantly quickly find the cars. Our application provides statistics on any metric ALD Automotive requires, so they can adjust their internal processes as needed.

Alexander Deboutte, Global Account Manager with Pozyx, commented:

After a first successful roll-out with Fleetback for another customer, I was happy to work again with their team and with Ashmat. The ALD Automotive environment added an additional RTLS challenge due to the nature of its building structure with a lot of concrete and metal. but Pozyx nailed it. We are eager to roll out other ALD Automotive sites in the future. In short, ALD Automotive is in for a smooth ride!

In conclusion

Gaëtan Demande states,

It became painfully clear how much we love the RTLS system at the end of last year. We had a seasonal peak in December when short-term leasing cars were temporarily returned during the vacation period. We did not have enough tags available to track all cars that came in and we realized then how hard it is to work without the system. On top of the increased workload, my team had to start searching for parked cars again, which was frustrating. We lost a lot of time and remembered how inefficient we were before the system was in place. Today, we fully rely on the data and we trust its precision. We have closed the gap to transform from a manual to a fully automated tracking solution.

Alexander Deboutte, Gaëtan Demande et Ashmat Parwany

About ALD

ALD Automotive is the leader in the vehicle leasing and fleet management market in Luxembourg, with a market share of nearly 35%. Founded in 1985, ALD Automotive Luxembourg has been offering high-performance and innovative mobility solutions for more than 35 years.

In Luxembourg, ALD Automotive is seen as the mobility partner for long-term fleet solutions. The company currently provides operational leasing services for a fleet of over 16,500 vehicles and offers a separate fleet of 1,500 vehicles for short-term mobility needs.

Elly Schietse

Written by

Elly Schietse

Elly Schietse

CMO bij Pozyx

Ervaren manager met een bewezen geschiedenis van samenwerking met wereldwijde technologiebedrijven in de IoT-, IT-, halfgeleider- en hightech-industrie. Lange staat van dienst op het gebied van management, marketing, kwaliteit (ISO 9001 en ISO 14001) en ISMS (ISO 27001).