Top Software Platforms for GPS asset tracking

Comparing the Top GPS Asset Tracking Software Solutions

GPS platforms today offer a range of asset tracking capabilities, but not all solutions provide complete visibility across environments. Features, precision, and coverage can vary widely, and understanding these differences is critical for organizations that need to monitor assets accurately and efficiently. Selecting the right software can improve operational efficiency, reduce losses, and provide clear oversight of asset locations and usage.

Asset tracking focuses on monitoring the location, status, and movement of physical assets such as equipment, tools, trailers, containers, or inventory, rather than fleet management. It provides organizations with real-time visibility, reporting, and analytics to optimize workflows, prevent losses, and ensure assets are utilized effectively across indoor and outdoor environments. This is particularly important for facilities like warehouses, manufacturing plants, and logistics hubs, where GPS alone may be insufficient for complete coverage.

This guide compares seven leading asset tracking solutions: Pozyx, Verizon Connect, Geotab, Navixy, Samsara, LoneStar Tracking, and Azuga, focusing on their GPS asset tracking software capabilities.

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Pozyx

Best For: Organizations needing precise real-time visibility of assets indoors and outdoors

Asset Tracking Software: The Pozyx Platform provides end-to-end visibility of assets across indoor and outdoor environments, even over multiple sites, by combining GPS, Wi-Fi, and BLE technologies to balance accuracy and cost for different industrial and logistics use cases. The system focuses specifically on tracking assets using battery-powered trackers—such as equipment, tools, or returnable packaging—rather than fleet tracking for vehicles on the road. GPS trackers offer wide outdoor coverage and can automatically switch to Wi-Fi or BLE for indoor positioning, ensuring seamless tracking across all areas. Built on a secure, scalable enterprise architecture, the platform manages tens of thousands of assets, while its powerful rule engine enables advanced alerting and automation. It also provides detailed analytics to measure utilization and dwell time, and includes features such as anti-theft alerts and geofencing, making the Pozyx Platform a complete hybrid indoor-outdoor asset tracking solution.

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Pros:

• Indoor and Outdoor Visibility: Seamless tracking across all environments for powered and non-powered assets
• High Precision and Automation: RTLS plus GPS delivers centimeter-level accuracy, plus geofencing, rule engines, and IoT integration
• Scalable Enterprise Solution: Manages thousands of assets across multiple sites worldwide

Cons:

• Limited Compliance Tools: Focused on asset tracking rather than regulatory reporting or vehicle/fleet tracking (no telemetry, driver behavior etc…)
• Specialized Scope: Smaller operations may not need full RTLS features
• Indoor Infrastructure: Required to achieve the highest indoor accuracy

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Verizon Connect

Best For: Large enterprises needing outdoor asset tracking with integrated reporting

Asset Tracking Software: Verizon Connect’s Asset Tracking software monitors the location and status of equipment, trailers, and other non-powered assets in real-time. The platform includes historical reporting, alerts, geofencing, and utilization metrics. Integration with enterprise systems enables operational planning, maintenance scheduling, and risk management.

Pros:

• Reliable Enterprise Infrastructure: Tracks powered and non-powered assets at scale
• Comprehensive Reporting and Alerts: Monitors utilization, movement, and potential theft
• Scalable Operations: Supports thousands of devices across multiple sites

Cons:

• Indoor Tracking Limited: Primarily GPS-based with no high-precision RTLS
• Cost and Complexity: High setup costs and multi-department configuration
• Outdoor Focus: Asset tracking is secondary to enterprise operations

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Geotab

Best For: Enterprises seeking reliable outdoor asset tracking with analytics and integrations

Asset Tracking Software: Geotab’s GO Anywhere Asset Tracking platform provides real-time location monitoring for trailers, containers, generators, and other critical assets. The software tracks asset utilization, movement, and maintenance status, and supports integrations with ERP, maintenance, and operational systems via open APIs. Add-ons from the Geotab Marketplace allow extended reporting and analytics capabilities.

Pros:

• Outdoor Visibility and Analytics: Tracks powered and unpowered assets with detailed reporting on utilization and maintenance
• Expandable via Add-ons: Marketplace modules and open APIs extend functionality
• Enterprise Ready: Handles large-scale operations effectively

Cons:

• Indoor Coverage Limited: No native RTLS support for buildings or warehouses
• Add-on Dependent: Full asset tracking may require third-party modules
• Precision Limitations: GPS-only tracking is less accurate indoors or in dense facilities

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Navixy

Best For: Businesses seeking a customizable GPS asset tracking platform with strong reporting and device flexibility

Asset Tracking Software:

Navixy offers a versatile GPS tracking platform that supports a wide range of hardware devices and sensors. Its software provides detailed asset monitoring with configurable dashboards, geofencing, and advanced reporting options. Users can generate utilization, trip, and activity reports, and the system integrates easily with existing business tools through APIs. Navixy’s flexible setup allows organizations to manage assets globally while maintaining consistent visibility and control.

Pros:

• Customizable Dashboards and Reports: Configure asset views and performance summaries to fit operational needs
• Extensive Device Compatibility: Supports a wide range of GPS trackers and IoT sensors
• Strong System Integrations: Open APIs connect easily with ERP, WMS, and logistics platforms

Cons:

• No Indoor Positioning: Lacks RTLS or BLE support for indoor environments
• Technical Setup Required: Configuration can be complex for non-technical users
• Some Features Locked Behind Configuration: Advanced tools may require additional customization

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Samsara

Best For: Organizations needing basic outdoor asset tracking for equipment and trailers

Asset Tracking Software: Samsara provides a cloud-based Asset Monitoring solution using GPS-enabled hardware and cellular connectivity. The software allows real-time monitoring of asset location, movement, and status, with alerts for unauthorized use or geofence breaches. APIs allow integration with ERP and logistics systems to enhance workflow and asset utilization reporting.

Pros:

• Unified Dashboard: Real-time location monitoring for powered and unpowered assets
• Alerts and Geofencing: Notifications on movement or unauthorized access
• Flexible Hardware: Cellular and battery-powered trackers for trailers, containers, and equipment

Cons:

• No indoor Positioning: Cannot track assets within buildings
• Limited Analytics: Asset insights are basic compared to RTLS systems
• Primarily Outdoor Focus: Designed for basic tracking rather than full lifecycle asset visibility

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LoneStar Tracking

Best For: Businesses seeking customizable GPS asset tracking with flexible connectivity options

Asset Tracking Software: LoneStar Tracking provides a cloud-based platform designed to monitor a wide range of assets, including heavy equipment, trailers, and containers. The software offers real-time GPS location, customizable alerts, and geofencing. It supports both cellular and satellite connectivity, enabling asset visibility even in remote or low-signal areas. Reporting tools provide insight into utilization, movement history, and operational efficiency.

Pros:

• Broad Coverage Options: Cellular and satellite tracking for nationwide and remote operations
• Real-time Visibility: Tracks asset movement and location with customizable alerts
• Customizable Platform: Flexible software adaptable to unique business requirements

Cons:

• No Indoor tracking: GPS-only platform without RTLS support
• Limited Enterprise Integrations: Fewer built-in ERP or IoT connections than larger providers
• Dependent on Hardware Type: Performance varies by chosen tracker model

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Azuga

Best For: Small to mid-sized businesses needing simple outdoor asset tracking

Asset Tracking Software: Azuga’s Asset Tracking solution provides GPS-based monitoring of trailers, equipment, and other non-powered assets. Features include geofencing, historical movement logs, and basic reporting on asset utilization. Integrations with payroll and insurance systems can provide operational insights and cost savings for smaller operations.

Pros:

• Ease of Setup: Plug-and-play devices for rapid deployment
• Basic Visibility and Alerts: Monitors asset movement, geofence exits, and usage
• Cost-Effective: Affordable for smaller operations

Cons:

• Only Outdoor Coverage: Lacks indoor tracking or warehouse visibility
• Limited Precision and Analytics: GPS-based location with minimal automation
• Scalability Constraints: May not support large enterprise environments effectively

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Conclusion

For many companies, GPS-based asset tracking has often been an afterthought. This is somewhat understandable, as GPS relies on satellite signals and has inherent limitations in certain environments. However, these limitations create significant visibility gaps for organizations that need full oversight. Most GPS providers, including Verizon Connect, Geotab, Navixy, Samsara, LoneStar Tracking, and Azuga, focus mainly on outdoor tracking, leaving indoor assets and facilities without reliable coverage.

Pozyx bridges this divide. Its hybrid GPS, BLE, and UWB platform delivers seamless real-time monitoring for all assets, powered or non-powered, while integrating with ERP, WMS, and IoT systems. Pozyx was built around comprehensive asset visibility from day one, combining GPS and RTLS to deliver seamless indoor and outdoor tracking. Organizations seeking complete operational oversight can track every asset in real-time with automated alerts and actionable insights, ensuring no asset goes unmonitored, whether indoors or outdoors.

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