For those of you who followed the ‘Pozyx Goes West’ blog, our Glocalization concept should sound familiar: Pozyx wants to be a Global player with locally managed offices for location services.
We have been working hard these past years to become a Global Real-Time Location Solutions player, but only recently opened our first local office in the United States. The main goal was to copy/paste the HQ strategy and solutions, and add the local US flavor to it for our US-based partners, customers and prospects.
We believe that the best way to do this, is to onboard a new market with an open mindset, eagerness to learn about local culture and willingness to become a contributor to the local eco-system. At the other hand, we strive to maintain the corporate strategy and values and to become operational and cost-efficient as soon as possible.
Not sure if we did it by the textbook, but I am happy to explain the 4 basic Pozyx steps in a more detail and share our lessons learned with you, since we are celebrating the 1st anniversary of Pozyx Inc!
Step 1: Select the perfect location
Depending on your business model and customers, it is important to make sure to pick the best possible location for your local office. At first, like most technology companies, we started looking at the ‘usual suspect locations’ in the US, but quickly decided they were not the best fit for Pozyx. Most of these business hotspots were too expensive, too crowded or in a too distant time zone, until we discovered the hidden gem Greenville in South Carolina. A perfect match, based on our specific expectations and business criteria. We organized a scouting mission and decided to open the first Pozyx office in The South.
Step 2: Prepare a soft landing
Starting from scratch is very costly and time consuming, so upfront preparation and local alliances with partners and economic development organizations are crucial for a successful launch. The strategic partnership with Pozyx partner Gemba Systems in Greenville and prep meetings with local business organizations enabled a ‘soft landing’. Once we stepped on the plane to GSP airport, our shared Gemba Systems/ Pozyx Inc offices were already open for business and our agendas completely booked with meetings.